Show Me The Content: Online Video From a Media Buyer's Perspective

Media agencies have been slow to allocate significant resources toward sponsoring original online programming. The lack of unified measurement standards or a controlled viewing environment can be frustrating for brands. In addition, the economic slowdown has accelerated the transition from traditional display advertising to performance based models. That means fewer pre rolls but more search and lead generation through cost per click (CPC) and cost per acquisition (CPA). On this panel, media buyers representing some of the biggest advertisers will share their perpsectives. This includes specific advice for content owners about how to find advertisers for your programming.

Mobile advertising is still in its infancy but it is expected to grow to $5.7 billion in the next five years. Where are the early successes and how can you profit from this personal and highly targetable platform?

Please join Evan Neufeld, Vice President of Mobile Advertising at comScore, on Wednesday, July 8th, 2009 as he reviews the still shifting ground of the mobile marketplace with insights grounded in a deep understanding of consumer trends, marketplace developments, and best practices.

During this webinar, Evan will review key consumer usage and adoption trends that are helping to make the mobile environment an effective marketing platform, including:

• How has the explosion in mobile applications impacted mobile marketing practices?
• What impact will this most recent wave of smart phones have on mobile video and other more immersive adverting environments?
• What types of advertising works best on "dumb" phones?
• Which marketers are actually advertising in mobile and which sellers are attracting the most revenue?

Cross-Screen Synergy: Show me the (TV) money!

As the line between Online Video and TV continues to blur, marketers are exploring the ways in which these two channels are different and capable of complementing one another – both by reaching people in different ways, as well as reaching different people. Video creates substantial opportunities for publishers and advertisers to leverage “sight, sound and motion” in new ways… see how!

Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities in Online Video

While brand name broadcasters may dominate advertisers’ plans, plenty of opportunity lies beyond “TV on the Web.” Examine creative new models for online video advertising that enable advertisers to create immersive entertainment that reaches consumers directly, around their specific interests.

Keynote: The State of the Union for the Metrics Industry

We are well past the first 100 days of 2009 and a lot has changed, yet nothing has changed. New technologies and social media have invaded the online channels that we’ve become accustomed to. Yet the foundation of data collection and the core metrics that we’ve always leaned on are relatively solid.

Audience Measurement

How is the role of the audience measurement firm evolving? We've got panel, direct measurement and hybrid approaches to address today's industry challeneges. Who's on top? Which approaches should advertisers and marketers rely on? Representatives of the audience measurement industry will help answer how the approaches differ and the impact differences make on the numbers we are trying to study. We will also touch on the new IAB industry guidelines and what they mean to the standardization of reporting on audience metrics.

Measuring Video and Virality

The video market is exploding with numerous vendors, business models and technology. What are the metrics and how do they fit into measuring user engagement and advertising models within video? This panel will explore what the metrics are around measuring video, understanding and measuring video virality, and trying to stream back to the site activity and customer conversion.

TBD

Search and the Future Track: Where to Next?

It's been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than our veteran panel of industry insiders. Join us for an illuminating discussion as we peek into the next generation of digital marketing and predict what search might look like in the following five to ten years. What should be on your search radar for 2010 and beyond? Does the key to the future of search lie in personalization? Do social networks herald the end of search? Certain industry pundits have even been heard to say that SEO is dead. The future is coming. Are you ready for it?

Advergaming: Brand Placement and Effectiveness

How Data Changes Media Markets

Mobile triangle debate: Deconstructing the mobile ecosystem

In this dynamic session delegates will gain valuable insight into how the different elements of the mobile ecosystem interact.
The panel will begin by focusing on measurement and metrics as well as examining some of the recent studies conducted on mobile advertising consumer behaviour.

In addition they will give their perspectives on the following questions:

• Why buy mobile advertising?
• What are the barriers to growing mobile as a media channel?
• What kind of brands will buy this media and for what purpose?
• What will be the role of the operators and that of the web giants?
• What are some of the case studies which exemplify this new media?

TBD

Best Practice Strategies Achieved by comScore

TBD

State of the Market

E-commerce Panel