Filter Presentations & Whitepapers by:
| Jun. 30, 2009 | The Importance of Getting Beyond Big in Online Video
Speaker: Tania Tuki
When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated, or that video audiences are somehow hard to understand and reach in meaningful, measurable and scalable ways. |
comScore Webinar |
| Jun. 24, 2009 | The State of Mobile Financial Services
Speaker: Marc Trudeau
The inaugural comScore State of Mobile Financial Services Report provides an in-depth look at the potential opportunity for mobile across the financial services industry, including an overview of the current U.S. mobile market, and deep dives into the banking and credit card markets to highlight key opportunities. |
comScore Report |
| Jun. 16, 2009 | Start Digging! Search Data is a Hidden Goldmine for Online Publishers
Speaker: Eli Goodman
Paid and organic search can grow your advertising revenue by increasing the volume of highly-targeted consumer traffic. In addition, online search data is a valuable window into the minds of consumers. Knowing what consumers are searching for and how they are searching provides significant competitive advantage in the hyper-competitive online marketplace. |
comScore Webinar |
| Jun. 1, 2009 | Introducing Media Metrix 360: The Next Generation of Audience Measurement
Speaker: Magid Abraham
"Introducing Media Metrix 360: The Next Generation of Audience Measurement," presented on June 1, 2009 by comScore CEO and Co-Founder Magid Abraham at Federated Media's 2009 CM Summit NY. |
Conversational Marketing Summit 2009 |
| May. 20, 2009 | Auto Insurance Shopping in Today's Economy
Speaker: Susan Engleson
Today's economy is causing dramatic changes in the way consumers purchase auto insurance. Whether online or offline, industry players need better insight into strategic issues pertaining to consumer's auto insurance shopping and purchasing preferences. |
comScore Webinar |
| May. 14, 2009 | The State of U.S. Online Retail Economy through Q1 2009
Speaker: Gian Fulgoni
comScore Chairman Gian Fulgoni presents comScore's quarterly review of the state of the U.S. online retail economy. |
comScore Webinar |
| May. 5, 2009 | Are You Leaving ROI on the Table?
Speaker: Evan Neufeld
Tough times for consumers always herald tough times for marketers. Now, more than ever, advertisers have to dig deep and go beyond the "good enough" metrics of the past and look to additional avenues to better understand their efforts impact. |
comScore Webinar |
| Apr. 28, 2009 | The State of the Internet in Mexico
Speaker: Alex Banks
The presentation, given by Alex Banks, comScore’s Managing Director, Latin America, offers a strategic view on global Internet trends as well as specific insights into Internet usage in Mexico. |
comScore Webinar |
| Apr. 28, 2009 | Online Auto Insurance Report
Speaker: Susan Engleson
The comScore Online Auto Insurance Report presents a detailed overview of the online auto insurance market with insights into overall industry trends, the competitive landscape, and key areas influencing online consumers’ decision-making process. |
comScore Whitepaper |
| Apr. 20, 2009 | The State of Online Banking
Speaker: Marc Trudeau
The report, based on passively-observed online behavioral data from the comScore Online Bank Benchmarker and a 2009 survey of nearly 5,000 U.S. online banking customers, provides comprehensive insights into service usage, customer satisfaction, personal financial management and paperless banking. |
comScore Whitepaper |
