A Comprehensive View of the Display Advertising Landscape

To assess the online advertising landscape, advertising agencies, advertisers and publishers need the ability to track online ads as they’re delivered to people – not cookies or spiders. comScore Ad Metrix™ provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights.

Highlights

• PRECISE: Uses patented proprietary tracking technology to identify the specific person within the household who sees each advertisement
• COMPREHENSIVE: Tracks all ads delivered to a panelist’s browser – static, dynamic, rich media, ads in widgets and ads behind secure pages
• GRANULAR: Offers visibility into category, company and brand level advertisements and provides details on creative messages used in specific campaigns
• INSIGHTFUL: Includes the full range of advertising metrics, including expenditures, share of voice, ad clutter, exposed unique visitors, frequency, reach, GRPs and publisher-level demographics

Benefits

For Advertisers and Agencies:

• Understand where your competitors' are advertising and with whom they're advertising
• Optimize your advertising placement strategies by understanding ad clutter, demographics and GRP metrics on specific sites
• Gain insight into the actual display ads and creative messages used in competitors’ campaigns down to the product level
• Evaluate display advertising strategies and trends using sophisticated advertising metrics

For Publishers:

• Identify which companies advertise with your competitors but not with you
• Understand how well you perform relative to your competition in capturing share of an advertiser’s wallet
• Learn how your website performs relative to your competition on key advertising metrics, such as ad clutter, exposed unique visitors, demographics and more

To learn more about comScore Ad Metrix, please contact us today.