The Industry-Leading Online Audience Measurement and Media Planning Solution
The comScore Media Metrix® suite leverages the power of the industry's most preferred Internet user panel, giving media planners, buyers and sellers the confidence they need to make major business decisions.
Advertising agencies use comScore to identify the websites that best reach their target audiences, to design media plans that maximize the ROI from their advertising spend and to optimize campaigns’ reach and frequency, all while reaching a desired target demographic.
Conversely, publishers use the comScore Media Metrix suite to persuade media buyers and planners that their online properties effectively reach their clients’ target audiences. This enables publishers to maximize their share of online ad spending while also providing them with the information they need to identify their clients’ most attractive segments.
Components
Behavioral TargetingcomScore Behavioral Targeting allows marketers to define their key audience segments and understand their online behaviors in order to employ the most powerful and relevant marketing strategies. |
Campaign R/FcomScore Campaign R/F delivers online reach and frequency metrics to media planners and buyers so they can analyze online advertising plans site-by-site and across media platforms. |
Extended Web MetrixcomScore Extended Web Metrix measures the entire extended web landscape, including widgets, applications and other platforms that deliver content. |
Local MarketscomScore Local Markets delivers the data that advertisers and publishers need to quantify the size and value of local audiences, understand cross-site visiting behavior and compare visitation metrics across websites. |
Media MetrixcomScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. The industry’s top publishers and advertising agencies rely on Media Metrix as the common currency for measuring audience composition and performance within key user segments – and for superior planning of advertising campaigns. |
Media PlannercomScore Media Planner integrates data from multiple comScore sources into a single, powerful interface that supports the full continuum of the media planning process. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
Testimonials
Only comScore offers reporters access to an apples-to-apples comparison that measures the entire network of sites owned by each major player.
