Most Preferred Online Audience Measurement and Media Planning Solution

comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. The industry’s top publishers and advertising agencies rely on Media Metrix as the common currency for measuring audience composition and performance within key user segments. They also use Media Metrix for superior planning of online advertising campaigns.

Highlights

• QUALITY: Leverages the industry’s largest and highest quality consumer panel to deliver the most accurate and comprehensive suite of audience metrics. The consumer-centric approach provides vital insights on people and does not rely on machine or cookie metrics used by server-centric solutions
• ACTIONABLE: Provides a complete view of consumers’ online behavior, allowing marketers to make the sound business decisions and determine the most effective marketing programs
• COMPREHENSIVE: Reports on more than 55,000 entities, with audience measurement for 37 individual countries and 6 global regions, as well as worldwide totals
• GRANULAR: Includes audience composition across key demographics such as age, gender, household income and household size
• INTEGRATED: Delivers a robust set of media planning applications that allows users to easily target online audiences based on a variety of demographic, lifestyle, product ownership, and online behavioral characteristics

Benefits

For Advertisers:

• Understand which sites perform most effectively against your target audience in terms of size and composition
• Analyze emerging media trends, which signal attractive new opportunities for reaching your desired audience
• Evaluate your site performance within categories, competitive sets and over time
• Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs

For Publishers:

• Understand your audience size, demographic composition and usage intensity
• Analyze your performance on these metrics over time
• Profile your site’s performance relative to the competitors in your category
• Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers

To learn more about comScore Media Metrix, please contact us today.