Connect Attitudes and Lifestyles with Online Behavior

Demographic characteristics alone do not adequately predict consumers’ brand or category specific buying behavior. Media planners and advertisers require a thorough understanding of the interests, lifestyles and buying behavior – online and offline – of their target audiences. comScore Plan Metrix® is the only single-source service that combines Internet users’ actual online behavior with detailed information on their lifestyles, interests, attitudes and product preferences.

Highlights

• ACCURATE: Leverages the comScore panel to obtain reliable, passively-observed online behavior
• GRANULAR: Encompasses more than 10,000 websites from large portals to small niche websites in 30 local markets
• COMPREHENSIVE: Includes monthly site-level descriptive consumer information across 5,000 data points in 19 content categories
• INTEGRATED: Categorizes and reports using the same hierarchical media dictionary as other comScore products, making it easy to compare audiences on a consistent basis
• SIMPLE: Provides a wide range of analyses via an easy-to-use interface

Benefits

For Agencies and Advertisers:

• Build powerful media plans and persuasive campaigns based on a deep understanding of your target audience
• Align your marketing strategies with key interests and lifestyles
• Identify relevant online locations, and size any target audience based on the needs of a specific media plan

For Publishers:

• Command premium ad pricing by proving the relevancy of your site to your advertiser clients
• Deliver more value to your advertiser clients with a knowledge of the lifestyles, attitudes and product preferences of your site visitors
• Know where to focus your marketing efforts to grow traffic to your site

To learn more about comScore Plan Metrix, please contact us today.