A Comprehensive View of the Online Video Landscape

As video viewing continues to thrive, online video becomes an increasingly effective and relevant medium to reach and engage audiences. Comprehensive viewing intelligence, combined with demographics and Internet browsing behavior, provides an invaluable platform for improved media planning. comScore Video Metrix™ provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace.

Highlights

• OBJECTIVE: Delivers industry-focused, third-party reporting of all competitors in the video-viewing marketplace
• ADVANCED: Employs unique panel-centric hybrid approach, enabling video-level and show-level insights, as well as transparency into syndicated and viral traffic
• COMPLETE: Provides total audience coverage, combined with deep consumer detail, for a comprehensive view of video audiences, emerging trends and competitive opportunities
• FAMILIAR: Classifies video-viewing activity by TV dayparts for better cross-media planning

Benefits

For Agencies and Advertisers:

• Identify who is watching online video and the frequency of their viewing
• Learn where to reach viewers most effectively by demographic, site or genre
• Cut through the clutter of online video and effectively target new audiences where they are most engaged

For Publishers:

• Showcase the value of your audiences in terms of size, composition, reach and demographics
• Position your online video business for continued growth and monetization
• Ensure full, flexible tracking and reporting to the industry of each video stream with our simple hybrid implementation

To learn more about comScore Video Metrix, please contact us today.