comScore's mission is to leverage the power of the Internet to increase the effectiveness and efficiency of our clients' sales and marketing efforts. We help our clients generate superior ROI by providing knowledge of customers, competitors and markets that aids in the design and execution of more powerful sales and marketing strategies.

We accomplish this by providing exceptional insight into consumer behavior, based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.

comScore fulfills clients' core intelligence needs by providing the granular information required for effective market and competitive intelligence, media planning, segmentation analysis, market testing, and analysis of trading decisions. comScore's databases also become an integral part of our clients' ongoing marketing operations by delivering information that fuels a variety of marketing applications including customer relationship and campaign management systems, personalization engines, ad servers, and commerce engines.