comScore Brand Metrix measures the impact of online advertising on a brand’s level of awareness and the attitudes and perceptions towards a brand. These studies help publishers inform advertisers about the effectiveness of advertising on their site and advertisers prove the effect of online marketing on their brands. comScore Brand Metrix determines how effectively online advertising initiatives meet key brand objectives such as:

• Brand awareness and attitudes
• Brand purchase intent
• Advertising awareness and message recall

comScore Brand Metrix measures the branding lift of any digital campaign – even small campaigns that are difficult to assess. comScore Brand Metrix also provides key insights about the audience exposed to marketing efforts including reach and frequency, gross rating points (GRPs), and the demographic composition of the exposed audience.

comScore Brand Metrix has very important benefits:

• Accuracy: Competitive products use cookies as the basis for defining test and control groups, which due to high cookie deletion rates can drastically skew the accuracy of study results.
  
  
• Efficiency: Test and control methodology are built into the comScore approach, so there is no need to waste inventory on control ads for rotation with test ads, resulting in significant savings.
  
  
• Reduced impact on users’ site experience: By using comScore Brand Metrix, there is significant reduction in survey pop-ups on the publisher sites, leading to a better user experience for visitors.
  
  
• Expertise: comScore analysts are experts in advertising and industry vertical marketing and can tailor your survey to suit industry and advertiser.
  
  
• Insight: By linking survey respondents’ actually observed online behavior, comScore Brand Metrix provides additional insights into their interests, lifestyles and online activities.

comScore Brand Metrix is a better solution to uncover the branding impact of online advertising. For more information call 866-276-6972 or contact us online.