comScore Campaign Metrix measures the delivery of online advertising campaigns and the effectiveness of these campaigns on your brand or competitive brands. comScore Campaign Metrix helps advertisers, marketers and publishers understand why a campaign was successful and provides future targeting insight to reach high ROI consumers.

Post-Buy Reports
comScore Campaign Metrix delivers post-buy reports for any online advertising campaign. These reports determine ...

• Who was reached, by providing person-level demographic profiles.
• How many times they were reached, using reach, frequency, GRPs and frequency distributions.
• When they were reached, by providing a cumulative count of the advertising exposed audience, as well as daily flighting patterns.
• Where they were reached, across all publishers and servers used.
• Which creative reached them, showing reach for static ads versus rich media, and by ad size.

Advertising Effectiveness Reports
comScore Campaign Metrix also measures the impact of advertising campaigns on exposed consumers, measuring the ...

• Increase traffic to or engagement with Web sites over time
• Amount of trademark searches for a brand
• Lift in online or offline sales

comScore Campaign Metrix measures display advertising as the Web site delivers the ad to consumers – without using Internet spiders or bots. This powerful measurement method enables a robust test and control methodology and is not affected by high cookie deletion rates.

comScore Campaign Metrix reports are delivered in a concise format that can easily be printed, with clearly illustrated metrics that facilitate sharing with your clients.

For more information about comScore Campaign Metrix, call 866-276-6972 or contact us online.