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Online Search
Solutions including qSearch 2.0TM
Search is one of the most dynamic, rapidly evolving markets on the Web. Annual spending on sponsored ads is predicted to exceed $11 billion in 2010 (source: eMarketer), making it critical for search marketers and media planners to have an accurate and comprehensive view of search.
comScore Online Search Solutions, including comScore qSearch 2.0, offer the most extensive view of the search universe. comScore Online Search Solutions are truly global, measuring the top 50 properties worldwide where search is observed and reporting on search activity for a multitude of individual countries. comScore Online Search Solutions’ insight reaches beyond traditional search engines such as Yahoo! and Google to offer measurement and analysis for properties such as eBay, Amazon.com and Wikipedia, as well as international search engines such as Baidu and Naver.
comScore Online Search Solutions are endorsed by leading companies in the industry as the standard for quantifying search activity across the Internet. Previously marketers and media planners relied on visitor traffic as a surrogate for search activity. comScore provides the leading analysis tool to objectively quantify actual search activity.
comScore Online Search Solutions answers the key questions for the search industry:
Portals and Search Players:
- What is my share and performance intensity versus
the competition?
- What are my strengths and weaknesses by keyword
and keyword vertical?
- How can I help my ad sales team sell more effectively?
- What is the click-through rate on my search results pages? What is the mix of paid and organic click-throughs?
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Media Planners and Marketers:
- How can I leverage search as part of my marketing
mix?
- Who are key players in general and for specific
key words and categories?
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Investors and Financial Analysts:
- How big is the market? Who are the biggest players?
Who are the quality players?
- What is the current and future commercial opportunity
for Search?
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For more information on how Online Search Solutions can
help drive your business, call 866-276-6972
or contact us online.
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