comScore Segment Metrix H/M/L provides insight into the online behavior of heavy, medium and light Internet users, furnishing important data for marketers, advertisers and publishers to help find hard to reach light Internet users and adjust for the disproportionately large footprint of heavy Internet users on the Web.

Heavy Internet users constitute 20 percent of the online population but consume two-thirds of total online pages and minutes. The lightest users, in comparison, only account for 6 percent of all time spent and pages viewed. Heavy users have a disproportionate impact on average usage statistics, while the lightest Internet users are hard to reach on even the largest mass-market sites and may need to be found on multiple sites.

By using comScore Segment Metrix H/M/L, marketers, advertisers and publishers can analyze and adjust for heavy, medium and light Internet user segments to ...

• Reduce waste of online ad dollars
  comScore Segment Metrix H/M/L provides advertisers and agencies the means to identify sites where advertising delivery is more likely to reach light Internet users without overreaching heavy users.
  
  
• Get valuable input for site development and benchmarking
  Understanding the different requirements of H/M/L user segments helps publishers prioritize development of content and features. And because a user who spends only three hours online a month is going to have preferences that differ from a visitor who spends one hundred hours online a month, comScore Segment Metrix H/M/L provides publishers with a refined set of measures to provide a benchmarking assessment of their site's share of the H/M/L user categories.
  
  
• Increase ad sales/revenue
  Demonstrate your site's ability to reach premium segments.

Delivered online on the same platform as the comScore Media Metrix suite of audience measurement products, comScore Segment Metrix H/M/L consists of the following modules:

• Segment Profile: Distribution of heavy, medium, and light Web users for selected target sites.
  
  
• Key Measures and Trend Reports: H/M/L segments for total Internet or for individual categories, and view category or top sites reports.

comScore Segment Metrix is a full suite of products that incorporates behavioral, geo-demographic, and third-party segmentation with data from the comScore database of online consumer behavior. For more information on how comScore Segment Metrix can help you better plan, measure and reach online audience segments, call 866-276-6972 or submit an online information request.