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Media Metrix 2.0

Powered by a global panel of consumers, comScore Media Metrix 2.0 - our flagship service - delivers highly accurate and comprehensive audience ratings and estimates. Using its panel-based methodology, Media Metrix 2.0 reports on people, not machines. This provides the most accurate demographic view of Internet users, allowing clients to analyze their online efforts and compare them to competitors.

Media Metrix 2.0 Key Benefits:
  • Targets specific online audiences to improve advertising and marketing efficiency (greater clicks, better conversions).
  • Uses accurate and detailed demographic data to strengthen sales and partnership proposals.
  • Identifies and study competitors' online activities to formulate strategies to gain market share.
  • Provides a complete view of users' online efforts, allowing for strategic and sound decisions.
  • Utilizes panel-based methodology to provide greater insights into the online behavior of actual people, not machines. 
Media Metrix 2.0 features:
  • Industry-standard visitor and usage intensity metrics
  • Enhanced reporting of proprietary networks (e.g., AOL)
  • Home, work and university audience reporting
  • Unduplicated audience calculation between home and work
  • Analysis of sources and losses of traffic in and out of sites
  • Detailed demographic data including age, gender, income, race, region and much more
  • Broadband and narrowband segmentation
  • Reach/frequency analysis
  • Daypart reporting
  • Local audience measurement in 100+ local markets
  • Global usage metrics for almost 20,000 sites
  • Unrivaled reporting for over 30 countries and 6 regions
       
Organized for Relevant Reporting and Efficient Analysis
comScore analysts provide consultative services to help clients organize Web sites into the most relevant and useful business segments. Utilizing over 110 categories and sub-categories, the Client Focus DictionaryTM - a finely calibrated tool within Media Metrix - allows clients to align their analysis and marketing efforts against their defined competitors.

For more information on how Media Metrix 2.0 can help drive your business, call 866-276-6972 or submit an online information request.