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Overview
comScore Marketing Solutions enable
clients to design more powerful marketing strategies that increase
sales, reduce costs, deepen customer relationships and ultimately
achieve superior ROI. This capability is based on a global panel
of more than 2 million people who have given comScore permission
to passively observe their complete online behavior in a secure,
privacy-protected manner.
comScore
Marketing Solutions combine the full firepower
of our massive consumer behavior database with the expertise
of comScore analysts, to deliver exceptional insight into
key business issues facing marketers in specific industries
including:
Global Solutions deliver insight into the behavior and attitudes of online consumers
in countries and regions around the globe. Advertisers, publishers, marketers and financial analysts
benefit from a clear understanding of consumer behavior based on accurate and detailed metrics,
including audience characteristics, site usage behavior, demographics, transaction measurement,
advertising response and attitudes for countries and regions around the world.
comScore Insights provide clients with the ability to conduct survey research
studies using comScore panelists, focused on a wide range of online and offline issues,
including customer satisfaction, purchase intent, barriers to purchasing specific brands,
attitudes about competitive products/ services, brand usage behavior — and more. By integrating
this attitudinal information with comScore's vast proprietary database of online behavior, comScore
delivers powerful insights into the drivers of specific behaviors, helping marketers to devise more
effective sales and marketing strategies.
Through Private Networks, comScore
can recruit large proprietary panels of consumers with specific characteristics
who agree to be measured by comScore's monitoring technology. As with the comScore
Global Network, comScore captures complete Internet activity among the members of a
Private Network, including what sites they visit and how they behave, what they buy,
how they react to ads and other online stimuli, and more. This invaluable information
drives a broad range of business applications, including customer segmentation, advertising
response measurement and competitive analyses.
For more information about specific comScore Marketing Solutions and how they
can help drive your business, please explore the options to the left, call 866-638-3835
or submit an online information request.
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