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Entertainment Solutions

The Internet is rapidly evolving as an integral distribution, sales, marketing, and service channel for the music, movie, and gaming industries. comScore offers deep insight to help resolve both the strategic and tactical issues facing business today. The examples below highlight just a few ways that comScore works with clients across the entertainment industry.

Quantifying the Internet's Impact
Studios and labels turn to comScore to measure the impact of the Web. How does its impact vary by genre? Where are competitors succeeding or failing? comScore helps clients:
  • Monitor key competitive and industry initiatives including broadband adoption/ usage and its impact on entertainment
  • Quantify the hype around new releases based on search activity and intensity, online purchasing, pre-orders, or surfing behavior
  • Profile early adopters of new technology, new gaming platforms, or enthusiasts of a particular film, artist, or game

Understanding New Digital Distribution Models
As consumers turn to the Internet for entertainment, comScore is positioned to help the industry:
  • Track emerging players
  • Monitor related activity including downloads to help size the market
  • Test potential new business models among appropriate consumer targets
  • Measure the impact of emerging models on current purchasing - online and offline

Measure the Size and Impact of the Consumer Streaming Market
comScore quantifies the size, composition and impact of the consumer streaming market, offering the following streaming services: » Learn more about streaming measurement

Improving Marketing Through Consumer Segmentation
Using a variety of metrics such as online spending, download activity, and entertainment share of mind analysis, comScore is positioned to help clients:
  • Profile key consumer segments for improved marketing communication
  • Optimize media planning and targeting
  • Advance new partnerships through improved targeting efforts
  • Hone product development initiatives based on consumer interests

Achieving Superior ROI
comScore's data and insights enable clients to achieve superior ROI by:

Increasing Revenue through:

  • Media and partnership optimization based on an accurate identification of consumer preferences
  • Improved product suite and promotional offers

Reducing costs through:

  • Improved internal direction by minimizing time spent on initiatives with limited consumer appeal
  • Increased loyalty factor by ensuring that businesses continue to evolve based on changing consumer interests

Gain Deep Insight into Consumers' Attitudes and Intent
comScore Insights provide clients with the ability to conduct survey research using comScore panelists that are focused on a wide range of issues, including market segmentation, purchase intent, attitudes towards competitive products/ services - and more. By integrating this attitudinal information with comScore's proprietary database of online behavior, comScore delivers powerful insights into the drivers of specific behaviors, helping marketers to devise more effective sales and marketing strategies.

For more information about how comScore Entertainment Solutions - and our team of marketing, research and technology experts - can help you resolve your strategic and tactical issues, please call 866-638-3835 or submit an online information request.