» CLIENT LOGIN
 SEARCH
» PRIVACY POLICY
Financial Services Solutions

The Internet continues to dramatically change the relationship between retail financial services firms and their customers. For many consumers, the Web has become the preferred channel for financial account management and transactions, including online bill-pay, banking services and stock trading. By capitalizing on these trends, leading financial institutions are demonstrating that an effective Internet strategy results in:

  • Higher account balances
  • Increased product usage
  • Improved customer satisfaction and retention
  • Lower costs to serve

comScore's Financial Services Solutions Group works with world leading banks, brokers and lenders to answer key questions and help develop strategies to strengthen customer relationships by:

Improving Customer Loyalty
With which other financial services firms are customers engaged and why? What is a financial institution's share of online assets, trades, bill-pay activity and share of mind? Which competitive services are customers using? Are efforts to provide a full-service offering to customers "moving the needle" in terms of increased customer loyalty? How are these trends changing over time?

Increasing Customer Acquisition and Retention
Where online can a financial institution find its most valuable customers, such as active traders, or high account balance holders? Which partnerships will help maintain engagement with existing customers? What is the most effective way to reach competitors' most valuable customers?

Understanding Best Practices Across the Competitive Landscape
Which firms are most effective in engaging their customers online — not just driving visitors but cultivating active customers? Which banking services are consumers using online, and how is that evolving? Which banks are most effective in converting their customers to use online bill-pay? Which are most successful at cross-selling credit, mortgage and brokerage services to their customers?

Enhancing Customer Databases and Segmentation
Leading financial services firms rely on comScore's panel to integrate Web-wide behavioral data for key consumer segments to their existing customer databases for advanced modeling and scoring. comScore helps its clients discern which segments are most likely to respond to offers online and which segments represent large opportunities for offline direct marketing campaigns. comScore data can be used to enhance an existing segmentation structure or develop entirely new segments.

Gain Deep Insight into Consumers' Attitudes and Intent
comScore Insights enables clients to understand specific behaviors of consumers by marrying information from custom surveys with comScore's database of observed consumer activity. Using its online panel, comScore delivers targeted surveys to online financial services customers based on any observed online behavior. For example, comScore can ask competitors' customers what influenced their behavior, or gauge unmet needs among non-loyal customers. comScore can also determine how customer opinions and satisfaction levels compare across a company's competitive set. comScore delivers the financial services data and solutions that drive customer growth, retention, and improved operating efficiencies.

For more information on how comScore can help you make the critical decisions you face, please call comScore Financial Services Solutions at 703-438-2384 or submit an online information request.