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Private Networks
Do you want to intimately understand every action of a
representative subset of your site's visitors or a cross-section
of a valuable demographic segment? With comScore Private
Networks you can now study the most in-depth and granular
information possible on the behavior of your customers.
With this information in your arsenal, you can better
meet customer needs and solidify lifetime customer relationships.
How it Works:
- comScore recruits a large opt-in network of your
current and other target consumers – effectively
a custom panel – which we measure using our
proprietary data collection technology. As with our
Global Network, we capture every Internet action of
your Private Network's members, including where they
visit, what they buy, how they react to ads and other
online stimuli, and more. Need to monitor a unique
series of behaviors or interactions? comScore experts
work with you to code and process such “virtual
transactions” across all relevant sites in your
industry.
- By applying a series of analytics and advanced modeling
techniques, comScore provides deep insight into the
behavioral patterns of consumers in your Private Network.
This includes the application of existing segmentation
schemes and offline data to deliver insight that’s
most meaningful to you.
- This invaluable information is then used to fulfill
your company's most pressing intelligence needs and
support decisions and strategies that lead to increased
sales, reduced costs, and deeper consumer relationships.
A Depth of Customer Knowledge
Available Only from comScore
comScore Private Networks deliver consumer insights
that are unavailable from any other source, and can
be designed and deployed in virtually limitless ways.
For more information, please call 866-638-3835
or submit an online information request.
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