Private Networks

Do you want to intimately understand every action of a representative subset of your site's visitors or a cross-section of a valuable demographic segment? With comScore Private Networks you can now study the most in-depth and granular information possible on the behavior of your customers. With this information in your arsenal, you can better meet customer needs and solidify lifetime customer relationships.

How it Works:

  1. comScore recruits a large opt-in network of your current and other target consumers – effectively a custom panel – which we measure using our proprietary data collection technology. As with our Global Network, we capture every Internet action of your Private Network's members, including where they visit, what they buy, how they react to ads and other online stimuli, and more. Need to monitor a unique series of behaviors or interactions? comScore experts work with you to code and process such “virtual transactions” across all relevant sites in your industry.
  2. By applying a series of analytics and advanced modeling techniques, comScore provides deep insight into the behavioral patterns of consumers in your Private Network. This includes the application of existing segmentation schemes and offline data to deliver insight that’s most meaningful to you.
  3. This invaluable information is then used to fulfill your company's most pressing intelligence needs and support decisions and strategies that lead to increased sales, reduced costs, and deeper consumer relationships.

A Depth of Customer Knowledge Available Only from comScore

comScore Private Networks deliver consumer insights that are unavailable from any other source, and can be designed and deployed in virtually limitless ways.

For more information, please call 866-638-3835 or submit an online information request.